Heineken discontinues Heineken Silver lager due to poor sales

Heineken has confirmed the discontinuation of Heineken Silver, a 4% lager launched in 2022. The decision follows poor sales, and the beer has already vanished from pubs and stores. Fans expressed disappointment on social media after learning of its removal. Heineken plans to focus on its original beer and Heineken 0.0, increasing investment in these brands for 2025. Other breweries, including Carlsberg and Fuller's, have also discontinued popular beers recently, affecting loyal customers. In contrast, some beers are making a comeback, such as Allsopp's Double Diamond, which has returned to pubs after 30 years. Meanwhile, Fourpure Brewing will continue production under Magic Rock Brewing after entering administration.