Happiest Baby apologizes after controversial bassinet demand

Happiest Baby has issued a formal apology after requesting a grieving mother return a SNOO bassinet following the tragic death of her newborn son. Brooklyn Larsen lost her baby boy, Rocky, in November, just hours after his birth. Larsen, who is an influencer, had received the $1,700 bassinet from the company in exchange for social media content. After her loss, the company asked her to return the product because she had not posted any content featuring it. This demanded action drew widespread criticism on social media, with many people calling it insensitive. A spokesperson for Happiest Baby stated that the company was deeply sorry for their actions, describing them as misguided and ill-conceived. They emphasized their sympathy for Larsen's situation and acknowledged that their communication had only added to her grief. Many users on social media expressed outrage over the situation. Some accused Happiest Baby of failing to understand the emotional impact of their request during such a challenging time for Larsen and her family. In their defense, Happiest Baby claimed they had previously sent flowers and condolences to Larsen while also offering a courier pickup to help her. They stated that at no point did they intend to discuss content obligations. Despite the company's apology, many people remained upset. Comments poured in online, with users pointing out the insensitivity of demanding the bassinet back rather than allowing her to grieve at her own pace. Larsen's sister, Kenna Bangerter, vocalized her disappointment with the brand. She highlighted that the company sent multiple emails demanding the return of the bassinet, contrary to a supportive approach. Brooklyn Larsen shared her experience of grief on social media, reflecting on the days since Rocky's passing. She expressed feelings of sorrow and loss while trying to navigate her emotions and her family's situation. Happiest Baby's apology and subsequent comments have sparked ongoing discussions about sensitivity and support for families facing such tragedies.