H&M Studio Fall 2025 blends Brazilian, Swedish styles

vogue.com

H&M Studio's Fall 2025 collection blends Brazilian and Swedish influences, inspired by São Paulo's culture. The collection features a contrast of raw, brutalist elements like exposed zippers and concrete-toned colors against softer, feminine details such as lingerie-inspired pieces and floral jewelry. This season's H&M Studio collection emphasizes the juxtaposition of strictness and softness, rawness and sweetness, reflecting the brand's expansion into Brazil.


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H&M Studio Fall 2025 blends Brazilian, Swedish styles | News Minimalist