Hailey Bieber becomes top beauty influencer of 2024 with record $2.2 billion media value

thenews.com.pk

Hailey Bieber has become the most influential beauty influencer of 2024, achieving a record $2.2 billion in earned media value. This marks a significant rise in her impact within the beauty industry. Her brand, Rhode, has surpassed major competitors like Ariana Grande’s r.e.m beauty and Kylie Jenner’s Kylie Cosmetics in media exposure. Bieber's influence highlights a shift in the beauty market, showcasing her dominance over other celebrity beauty lines.


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