Gunjan Paliwal discusses AI's role in linking AdTech and eCommerce for improved customer experiences

Gunjan Paliwal highlights the growing connection between AdTech and eCommerce, emphasizing that artificial intelligence (AI) now bridges these two areas. This integration allows insights from advertising to directly influence eCommerce strategies, enhancing customer experiences. AI creates a feedback loop, refining audience targeting in AdTech while personalizing shopping experiences in eCommerce. It adjusts product recommendations and layouts in real time, making interactions feel tailored and engaging. Paliwal notes that AI's predictive capabilities help businesses anticipate consumer needs, fostering trust and loyalty. This shift represents a significant change in how companies connect with customers, focusing on seamless, personalized experiences.