Guardian introduces Ad-Lite subscription to avoid personalized ads

The Guardian has launched a new subscription service called Guardian Ad-Lite. This option allows readers to avoid personalized advertising for a fee of £5 per month. Previously, readers could reject personalized ads without a subscription, but this limited the Guardian's advertising revenue. Now, those who want to opt out must pay for the new service. Readers can still access the Guardian for free but must accept all ads. An ad-free experience is also available through a £12-a-month All-access digital subscription, which includes additional benefits.