GU targets younger, trendier shoppers; Uniqlo offers functional basics

GU and Uniqlo, both owned by the same parent company, differ primarily in their target audiences and product offerings, according to customer feedback. GU is considered more fashion-forward and affordable, while Uniqlo focuses on functional basics. Customers note that GU's clothing is generally less expensive and targets a younger demographic, while Uniqlo offers higher-quality, more versatile items suitable for a broader age range. The design and material quality also differ significantly between the two brands. Uniqlo emphasizes "LifeWear" with high-quality materials and functional designs, while GU prioritizes trendy styles at accessible prices. The parent company, Fast Retailing, operates 472 GU stores, primarily in Japan.