Great Northern halts national park campaign after 4WD enthusiasts' backlash

Great Northern beer has paused a $200,000 campaign aimed at buying and protecting land after backlash from 4WD enthusiasts. Critics accused the company of trying to expand national parks, which they believe would limit outdoor activities. In response to the backlash, Great Northern announced that funds raised will now support the preservation of endangered species instead of land acquisition. The decision follows calls for a boycott from some customers who felt the campaign was misguided. While some supported the campaign, many expressed confusion over the opposition to national parks. Advocates for national parks criticized the boycott, stating that it represents a small, vocal group against broader public support for conservation efforts.