Great Northern Brewing Co halts campaign after customer backlash over outdoor access concerns

Great Northern Brewing Co has paused its $200,000 "Outdoors For A Cause" campaign after backlash from customers. The campaign aimed to match donations to the Foundation for National Parks and Wildlife but faced criticism for potentially restricting access to outdoor spaces. In response to the outrage, the company announced that the funds will now support the preservation of endangered species instead of purchasing land for national parks. The decision comes as many customers expressed their dissatisfaction on social media. Senator Matt Canavan and Sunshine Coast mayor Rosanna Natoli commented on the situation, emphasizing the need for businesses to understand their customers. They noted that the campaign sparked significant public discussion, though it may not have achieved its original goals.