Google's AI mode uses query fan-out technique

Google's AI Mode uses "query fan-out," a technique where a single search query triggers multiple related searches behind the scenes to generate a comprehensive answer. This differs from traditional search, which relies on keyword-based results. Query fan-out breaks down user questions into subtopics, like "best sneakers for walking" into "best sneakers for men" and "slip-on sneakers." This process, powered by Google's Gemini model, synthesizes information from various sources to provide a direct answer. This shift poses challenges for publishers, as it may reduce website clicks. SEO strategies now focus on providing comprehensive answers to anticipate user sub-queries, requiring content optimized for AI understanding and a shift in mindset.