Google Merchant Center updates click reporting by April 21

Google Merchant Center will change how it reports clicks starting on April 21, 2025. This update aims to make click reporting match that of Google Ads. Currently, Merchant Center combines different types of user interactions into product clicks. With the new update, clicks will be reported in the same way as in Google Ads. This means the definition of product clicks will be consistent across both platforms. These changes may affect some current and historical click data in Merchant Center. However, there will be no impact on how clicks are reported in Google Ads, where users will still see detailed information about their ad campaigns. The update comes as Google introduces new ad formats that involve various user interactions. According to a notification from Google, this change is only related to reporting, and it does not affect the performance of product listings in Google Search. If you manage Google Merchant Center, be aware of these upcoming changes to click reporting as they take effect next month.