Globo maintained strong Brasileirao viewership despite new broadcast format

Despite a new broadcast format for the 2025 Brazilian Championship, Globo's audience numbers remained strong, with over 99 million viewers across its platforms. The broadcaster reported no significant impact from the fragmented transmission rights. The audience figures include viewers on free-to-air TV, the SporTV sports channel, and the pay-per-view Premiere service. The ten most-watched matches were all broadcast on Globo's free-to-air channel, with the Flamengo vs. Palmeiras game leading in viewership. Globo's average viewership is significantly higher than that of Record, another broadcaster showing games. Globo also noted that a large number of young people are watching the games on its platforms.