GFuel launched new formula, not closing

GFuel is not shutting down. The company's "end of an era" social media post was a misdirection to announce a new product formula. GFuel launched Formula 2.0, featuring cleaner ingredients, more antioxidants, and L-theanine. They also announced a collaboration with PewDiePie for lingonberry-flavored products. The new formula is available for pre-order, with original products still on shelves. GFuel, founded in 2012, targets the gaming community with its energy and hydration products.