German McDonald's franchise pricing angers customers

nordkurier.de (German)

McDonald's customers are expressing anger over varying prices for menu items across different locations in Germany. This price disparity is causing frustration among consumers. The price differences are attributed to McDonald's franchise model, where individual franchisees set their own prices, though they receive suggested pricing from the company. A Double Big Mac was priced at €7.19 in one location, while a Big Mac cost €6.19. Customers are sharing screenshots of price differences on social media, with some calling the pricing "outrageous." McDonald's explains that the lack of uniform pricing is due to the franchise system.


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German McDonald's franchise pricing angers customers | News Minimalist