Georg Jensen names Paula Gerbase as new creative director

Georg Jensen has appointed Paula Gerbase as its new creative director, effective immediately. Gerbase, a London-based designer with 15 years of experience, will shape the brand's visual identity and oversee design across all product categories. Her first collection, launching this month, draws inspiration from five key motifs in Georg Jensen's 120-year history. These motifs will be reinterpreted into silver accessories like keychains and bag charms. Next spring, Gerbase plans to introduce homeware and jewelry collections that will use a variety of materials beyond silver, expanding the brand's offerings.