General Mills returns to Super Bowl advertising with Totino's pizza rolls featuring comedians Tim Robinson and Sam Richardson
General Mills is airing its first Super Bowl ad in over ten years, featuring Totino’s pizza rolls. The ad stars comedians Tim Robinson and Sam Richardson, who bid farewell to an alien named Chazmo, promoting the snack as “the most snackable pizza in the universe.” The company aims to boost awareness of Totino’s, which is more popular in the Midwest than on the coasts. General Mills hopes the ad will attract new customers and increase long-term sales, rather than just immediate purchases during the game. The last Super Bowl ad from General Mills was in 2014, featuring Cheerios. This new campaign focuses on humor and aims to engage fans of the comedians' shows, with early reactions indicating strong audience interest.