Fubon promotes app with million-dollar campaign in Taiwan
setn.com (Chinese) —
Fubon Bank launched a "Fubon+" campaign with a million-dollar prize, featuring AI model Lee Ju-bin as its ambassador to promote the mobile banking app. The "Fubon+" campaign, running from April 18th to May 31st, offers cash rewards for successful referrals and a chance to win an iPhone 16. The app has already reached 1.8 million users by April 15th. The campaign includes in-person events at baseball games and will release Lee Ju-bin themed LINE stickers in May, aiming to enhance user engagement and promote the app's financial management features.