Friendship sparks global stick review sensation on Instagram

Logan Jugler and Boone Hogg run the Instagram account @officialstickreviews, which has gained nearly 3 million followers since its launch in September 2023. The account features user-submitted photos and videos of sticks from over 120 countries. Initially started as a joke during a hike, the account has become a popular and lighthearted space on social media. The duo emphasizes the fun and imaginative aspects of sticks, encouraging creativity among their followers. They plan to introduce interactive features called Stick Quests and have raised over $2,000 for wildfire relief efforts. Jugler and Hogg aim to maintain a positive impact while continuing their separate careers.