French Senate regulates ultra fast-fashion, targeting environmental impact

The French Senate approved a bill to regulate the ultra fast-fashion industry, targeting companies like Shein and Temu. This legislation aims to curb the sector's environmental impact. The bill, passed with an overwhelming majority, introduces an "eco-score" system and taxes for poor environmental performance. It also includes advertising bans and restrictions on influencers promoting fast fashion, along with import taxes. The legislation, already approved by the lower house, now awaits a joint commission review. The bill distinguishes between "ultra" and traditional fast fashion, potentially impacting Asian platforms more severely.