Frédéric Merlin leads BHV through Shein partnership and financial success

Frédéric Merlin, head of BHV, is facing controversy for allowing the fast-fashion brand Shein to open in the department store. Merlin, who co-owns BHV with his sister, defended the decision, citing the need for adaptation and Shein's popularity. He is also ranked among France's wealthiest individuals. The partnership has led to some brands leaving BHV, with suppliers alleging payment issues, though the department store claims profitability.