Fox Weather seeks sponsors to retain viewers

Fox Weather is launching sponsored segments, starting with a "Beach House" scene by Tommy Bahama, to retain viewers after severe weather events subside. The weather outlet aims to keep viewers engaged by integrating advertisers into its programming, following a similar "Ski House" sponsorship with Eddie Bauer earlier this year. This strategy focuses on seasonal events to maintain audience interest. Fox Weather, launched in 2021, is seeking to differentiate itself by offering content beyond breaking news, including post-storm coverage and leveraging its modern media platform.