Forrester names SAP a leader in master data management

SAP Master Data Governance has been recognized as a Leader in The Forrester Wave™: Master Data Management Solutions, Q2 2025. This designation highlights SAP's strong performance in the master data management market. Forrester's report praised SAP's global, industry-specific solutions and its integration with SAP S/4HANA. The report also noted SAP's strategy of integrating applications, data, and AI, including the use of its AI copilot, Joule. The Forrester Wave evaluated 12 vendors based on current offerings and strategy. SAP Master Data Governance aims to provide a unified view of business data, improving efficiency and decision-making for organizations.