Fashion brands embrace heritage in 2025 collections

Fashion is experiencing a shift back to its roots as major brands embrace their foundational elements. In 2025, collections from Chanel, Dior, Louis Vuitton, and others highlight classic designs, celebrating their heritage while adapting to contemporary tastes. Chanel showcased traditional tweed suits, while Dior revisited its iconic Bar jacket with modern twists. Louis Vuitton drew inspiration from its archives, blending historical styles with new interpretations, emphasizing a return to authenticity in a fast-paced fashion landscape. New creative directors at brands like Celine and Chloé are also focusing on their houses' core identities. This trend reflects a commitment to craftsmanship and a desire to connect with consumers through timeless designs that embody the brands' legacies.