Europeans largely reject foldable phones due to price

The foldable smartphone market in Europe remains a niche, with sales only accounting for 1.5% of smartphone sales in the first quarter of 2025. Despite new product releases, the foldable market grew by a mere 4% year-over-year, hindered by high prices and consumer doubts about the devices' utility and durability. Samsung leads the market with 41% share, but has lost ground to competitors like Motorola. While the market is evolving with new entrants and innovations, including thinner designs and advanced battery technology, analysts suggest that lower prices and clearer use cases are needed for broader adoption.