Etiquette expert Kumiko Shichijo shares tips on Japanese manners for a global audience

Kumiko Shichijo, a 60-year-old etiquette expert, has gained over 180,000 followers on Instagram since March 2023. She shares tips on Japanese manners, covering topics like chopstick use and business card exchanges. Shichijo runs a family real estate business in Takamatsu, Kagawa Prefecture. She started her account to fill a gap in resources for non-Japanese people interested in Japanese culture. Her videos on gift giving and oshibori manners have been particularly popular. Shichijo appreciates those who respect Japanese culture, even if they are not familiar with it.