Eternal limits foreign ownership, Blinkit can hold inventory

Eternal's board has approved limiting foreign ownership to 49.5%, allowing its quick commerce unit, Blinkit, to hold inventory. This change aims to boost Blinkit's operational flexibility and improve profit margins. The decision enables Blinkit to operate as an Indian-Owned-and-Controlled Company (IOCC), a status that allows it to hold inventory. This is a shift from its previous marketplace model, which was required under Indian foreign investment rules. Eternal's domestic ownership was at 55% as of March 31, 2025, following a fundraising round in November 2024. This change allows Blinkit to improve margins in various product categories.