Equinox plans to open 33 luxury hotels with fitness-focused amenities over the next decade

Equinox plans to open 33 luxury hotels over the next decade, with at least half in the U.S. Locations include Texas, California, and Hawaii. The company aims to expand its brand beyond gyms to include high-end accommodations. The first Equinox hotel opened in New York City in 2019. Future hotels will feature large gyms, supplement mini-bars, and wellness amenities. The focus is on creating a luxury lifestyle experience for guests. Equinox Hotels' CEO noted that most new properties will be built from scratch to meet their specific requirements. The company is also considering international locations, including a resort in Saudi Arabia and potential sites in London.