Entrepreneurs secure record investment on Dragons' Den for pet food company

In a recent episode of Dragons' Den, entrepreneurs Dr. Guy Sandelowsky and Shiv Sivakumar secured a record-breaking investment for their pet food company, Omni Pet. They received a joint investment from Deborah Meaden and Steven Bartlett for a 2.5% equity stake, valuing the business at £3 million. After their intense pitch, the founders shared a positive experience with the investors off-camera. They described a supportive moment where Meaden and Bartlett checked on their well-being, showing a more personal side of the Dragons. Omni Pet, which offers sustainable dog food for pets with sensitivities, has seen significant growth since its launch in 2021, achieving £2.7 million in sales last year. The founders faced challenges in the application process, requiring three attempts to pitch on the show.