Entrepreneur revives EB Games for Canadian gamers

EB Games Canada will be relaunched across all 185 stores after being acquired by Quebec entrepreneur Stephan Tetrault, bringing back a familiar brand for Canadian gamers. The acquisition follows GameStop Canada's sale announcement three months prior, with Tetrault aiming to revitalize the brand with community, nostalgia, and innovation. The original brand, Electronics Boutique Canada, was launched in 1993 and later rebranded. The move aims to capitalize on Canadian pride and distance itself from GameStop's past controversies, including the meme coin craze. The relaunch will take six months, with a focus on maintaining brick-and-mortar stores and enhancing customer experience.