Emerging beauty brands to watch in 2025

Several emerging beauty brands are gaining attention for 2025. Akind, co-founded by Mira Kapoor, offers three skincare ranges focused on strengthening the skin barrier. Its tagline is "Listen to your skin," and it is available on Tira Beauty. Hyphen, co-founded by Kriti Sanon, is a 100% vegan brand that aims to simplify skincare by combining multiple ingredients in one product. Initially launched with four items, it has since expanded its offerings at affordable prices. Bubble Skincare, founded in 2020, is popular among Gen Z for its transparency and affordability. The brand promotes inclusive skincare for all ages, with vegan and fragrance-free products. Drunk Elephant emphasizes skin-friendly ingredients and an ingredient-elimination philosophy for better absorption and results.