Effie Kats rises in Australian fashion with strong sales and celebrity endorsements

Effie Kats, a former photography student, is gaining recognition in Australian fashion with her brand, Effie Kats. After nearly facing financial ruin five years ago, she is now on track to earn $1 million in profit by June 30, 2025. Kats dressed numerous celebrities during the recent spring racing carnival, boosting her brand's credibility. Sales have increased by 35% compared to 2023, and a recent event in Melbourne led to the brand's first week of six-figure sales. Kats emphasizes the importance of local production and aims to showcase her brand's processes to customers. She collaborates closely with her father, navigating challenges while strengthening their partnership in the business.