EB Games Canada reclaims its Canadian identity

EB Games Canada is returning to its original branding after being acquired by entrepreneur Stephan Tetrault, marking its independence from GameStop since 2005. The company aims to blend classic elements with modern retail experiences. Jim Tyo, EB Games Canada's president, highlighted the brand's strong resonance with Canadian consumers and the team's enthusiasm for the change. Tetrault's expertise in toys and collectibles is expected to drive growth in that segment. The rebrand follows controversial comments from GameStop's CEO and will include enhanced in-store events and a focus on Canadian identity. The company is also exploring new technologies like ship-from-store.