Dyson stops selling Zone air-purifying headphones

Dyson is discontinuing its Zone air-purifying headphones, a device that combined audio with air filtration, due to low sales. The company cited the product's niche appeal and high price point as contributing factors. The Zone, priced at $950, was deemed "ahead of its time" by a Dyson executive. Sales were in the "thousands," which was not sustainable. Retailers have already stopped sales, though some discounted units remain available. Dyson is now focusing on its OnTrac headphones, which lack air purification and are designed to compete with other premium audio products. The OnTrac headphones have seen significantly higher sales.