Ducati signs Marc Marquez to boost global visibility and brand appeal

Ducati's recent signing of Marc Marquez is expected to significantly boost the brand's global visibility. Marquez, a prominent figure in MotoGP, has already generated substantial media attention, with Ducati's team presentation reaching over 3.6 million views in just two days. This contrasts sharply with last year's presentation, which garnered less than half a million views. Marquez's social media presence, with 7.3 million Instagram followers, surpasses that of any other current MotoGP rider, making him an attractive asset for sponsors. Ducati's marketing director noted that Marquez's global appeal aligns with their sponsors' interests, enhancing brand visibility beyond the sport. The decision to sign him reflects a strategic shift towards leveraging social media influence for commercial success.