Dove Men+Care partners with Mark McMorris for unique promotion

Dove Men+Care has partnered with Canadian snowboarder Mark McMorris in a unique campaign called Skin+Dorsement. This new approach highlights the importance of skin hydration, especially during harsh winter conditions. The campaign showcases Dove Men+Care's reformulated body wash, which is sulfate-free and contains twice as many moisture droplets. The brand claims it provides long-lasting hydration, making it suitable for athletes like McMorris, who face extreme temperatures. McMorris, a 24-time X-Games medalist, emphasizes the significance of skin hydration for his performance and comfort. As part of this partnership, McMorris will appear shirtless in several cities to demonstrate the product's effectiveness. He uses Dove Men+Care Body Wash daily and has noticed a positive change in how his skin feels. Divya Singh from Unilever, which owns Dove, expressed excitement about this partnership. She indicated it challenges traditional sports sponsorships by focusing on skin health rather than gear. The newly reformulated body wash is now available at major retailers, starting at $8.87. Dove Men+Care was launched in 2010 as a brand specifically for men, featuring a variety of personal care products. Unilever is a leading global supplier of beauty, personal care, and food products.