Dove launches Crumbl cookie-inspired personal care line at Walmart, faces mixed reviews

Dove has launched a new line of personal care products in collaboration with Crumbl Cookies, available exclusively at Walmart. The collection includes body washes, scrubs, deodorants, and hand washes inspired by cookie flavors like Confetti Cake and Lemon Glaze. The partnership has received mixed reviews, with some customers expressing strong dislike for the dessert-inspired scents on social media. Comments describe the fragrances as "disgusting" and "sickly sweet," with some questioning the idea of food-scented personal care items. Prices for the new products range from $3.97 to $20.91 for bundled sets. This collaboration marks the first time Dove has used Crumbl's signature pink packaging.