$19 strawberry from Erewhon sparks online controversy

nbcnews.com

A $19 strawberry from Erewhon, a luxury grocery store in Los Angeles, has gained attention online. The Elly Amai strawberry, imported from Japan, has sparked discussions on social media about its high price and appeal. Videos on TikTok and Instagram show people tasting the strawberry, with mixed reactions. Some praise its flavor, while others criticize the cost, viewing it as a product for wealthy shoppers. The strawberry trend began when influencer Alyssa Antoci shared a video unboxing the fruit, which has since gone viral. The berry has sold out at multiple locations, highlighting Erewhon's growing popularity as a destination for luxury food items.


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$19 strawberry from Erewhon sparks online controversy | News Minimalist