Costco Mexico sells pastor torta at food courts

Costco in Mexico is now selling a pastor torta at its food court, surprising customers and sparking online discussion. The new menu item was revealed in a viral TikTok video. The torta, priced at 99 Mexican pesos with debit or cash, features pastor meat, gouda cheese, and avocado dressing on a chapata bread. The video, posted on Tuesday, May 13, has generated mixed reactions. This move reflects a broader trend of brands adapting to local cultures. Other companies, like Coca-Cola and Sabritas, have also released culturally relevant products in Mexico, highlighting the importance of cultural understanding in marketing.