Cos unveils brutalist collection at New York Fashion Week

theguardian.com

High street brand Cos showcased a brutalist collection at New York Fashion Week, signaling a move beyond fast fashion. The Swedish label presented oversized coats and sharp tailoring in a palette of greys and charcoals, reflecting a broader industry trend of affordable brands elevating their image. This strategic shift aims to capture market share amidst economic pressures, with other brands like H&M and Topshop also making similar high-profile appearances.


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Cos unveils brutalist collection at New York Fashion Week | News Minimalist