Consumers prefer butter over low-fat spreads

Butter sales are surging while low-fat spreads decline, reflecting a shift in consumer preferences towards full-fat options. This trend is fueled by a perception that butter is a more natural and healthier choice. Waitrose saw a 20% increase in spreadable butter sales in February, contrasting with a 30% drop in sunflower spreads. Experts like Dr. Sarah Berry note the debate surrounding butter's health benefits, contrasting it with the ingredients in low-fat spreads. The resurgence of butter aligns with a broader awareness of ultra-processed foods. The popularity of butter-focused media, like the novel "Butter," further highlights this cultural shift in dietary preferences.