Connolly says youth wear less makeup due to shifting trends

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Beauty entrepreneur Aimee Connolly discussed evolving makeup trends on Ryan Tubridy's podcast. Connolly observed a shift towards less makeup, particularly among younger generations like Gen Z and Alpha, compared to previous ones. Connolly attributes this change to the COVID-19 pandemic, which impacted beauty habits. She highlighted how young people are more confident and comfortable with minimal makeup. Connolly also noted that younger generations are knowledgeable about skincare, especially sun protection. She acknowledges online pressures while emphasizing the positive aspect of skincare awareness.


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Connolly says youth wear less makeup due to shifting trends | News Minimalist