CONMEBOL fined coach for ambush marketing in Libertadores

abola.pt (Portuguese)

A soccer coach was fined $50,000 by CONMEBOL for "ambush marketing" during a Libertadores match, violating sponsorship rules. The Barcelona de Guayaquil coach wore a leopard-print suit and a lottery logo pin, which CONMEBOL deemed unauthorized advertising. This violated the 2025 Libertadores Club Manual's marketing regulations. The fine, deducted from the club's broadcast revenue, aims to protect official sponsors and prevent unauthorized brands from gaining visibility at the event.


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