Coffee brands boost innovation through collaboration

Collaboration is driving innovation in the coffee industry, with companies partnering to create new products and promote sustainability. Nespresso is collaborating with other brands, using recycled aluminum from its coffee capsules to produce items like Caran d'Ache pens and Hublot watches. Additionally, the coffee grounds are being used in watch straps and the aluminum is being used in Velosophy bicycles. Starbucks will launch a collection of collectible items with designs by Farm Rio on May 20th, targeting Generation Z and expanding its reach in the United States, Canada, and Latin America.