Coca-Cola launches AI-generated Christmas ad inspired by 1990s classic
Coca-Cola has released a new Christmas commercial created using AI tools, marking a shift from traditional ad production methods. The ad is a remake of a classic from the 1990s but has received criticism for its poor quality. The AI-generated ad features awkward animations, such as trucks gliding without moving wheels and melting houses. Coca-Cola commissioned three different AI studios to create the ads, which has raised concerns about the use of AI in advertising. Despite the backlash, the ad reflects a growing trend of companies using AI for creative projects. This development highlights a potential change in how brands approach advertising during the holiday season.