Cleaning videos gain popularity, captivating millions online

Cleaning videos have become a viral sensation, with one video garnering 14 million views, showcasing the addictive appeal of seeing others clean. These videos feature cleaning, organizing, and tips, attracting millions of views and comments. Three social media influencers, Linor P., Ann S., and Michal M., share insights into the trend, explaining its calming effect and the desire for order. They also discuss the authenticity of their content, the rise of cleaning videos during the pandemic, and the impact of the upcoming Passover holiday. The influencers offer tips for those who dislike cleaning, such as breaking tasks into smaller steps and using lists. Experts attribute the trend's success to the shift towards home-based content consumption and the desire for order.