Classic French fashion brands are regaining popularity

Several classic French fashion brands, including Agnès b. and Charvet, are experiencing a resurgence in popularity. These brands, known for their timeless designs, are attracting new customers despite minimal marketing efforts. Agnes b.'s snap cardigan, a staple since 1979, is particularly favored by younger shoppers, driven by nostalgia and a growing interest in vintage fashion. Charvet, established in the 1830s, is also gaining attention, especially for its luxury slippers. The rise of these brands is linked to a broader trend of seeking quality and heritage in fashion. Consumers are increasingly drawn to items that offer longevity and a sense of history, moving away from fast fashion trends.