Clarks shoes regain popularity through collaborations and social media

Clarks shoes are experiencing a resurgence in popularity, marking a return to fashion's forefront. The brand celebrates its 200th anniversary with renewed interest. This comeback is fueled by a 382% surge in Wallabee searches on TikTok and collaborations with brands like Supreme. A new campaign features Liam Gallagher, boosting the brand's visibility. Clarks, once known for school shoes, now appeals to a wider audience. The brand's social media presence and collaborations have helped solidify its fashion revival.