Chinese distillery extends sponsorship of Australian Open through 2027

sportingnews.com

Luzhou Laojiao, a Chinese Baijiu distillery, continues its sponsorship of the Australian Open in 2025. The original five-year deal, announced in 2018, has been extended through 2027. The distillery's court at Melbourne Park is named '1573 Arena,' reflecting its history dating back to 1573. The arena is popular among spectators and features prominent signage. This partnership is part of Tennis Australia's strategy to strengthen ties with China and attract more visitors from the country to the tournament.


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