China wants reasonable eCommerce fees for merchants

China's eCommerce regulator proposed guidelines for online platforms to charge reasonable fees to third-party merchants, aiming to ease financial burdens. The State Administration for Market Regulation announced the draft guidelines on Sunday, emphasizing factors like operating costs when setting fees for services like commissions and memberships. Platforms are encouraged to support smaller businesses with flexible pricing. The move follows merchant complaints about complex charges and is part of broader government efforts to assist businesses amid economic challenges and trade tensions. Feedback on the guidelines is due by June 3.