Chanel leads global cosmetics brands in value for 2025

Chanel leads the global cosmetics market in 2025, with a brand value of $27.343 billion, solidifying its position as the most valuable brand. French brands dominate the top rankings, with L'Oréal in second place at $15.615 billion, followed by Gillette at $9.092 billion and Nivea at $7.843 billion. The study highlights brand value as a key factor in the industry's success. The top ten also includes Guerlain, Lancôme, Dove, Garnier, Estée Lauder, and Pantene. Factors like innovation, sustainability, and effective communication contribute to brand value and consumer appeal.